Google’s Real-time Search Prediction

Just a couple of weeks ago, I was thinking the unthinkable – is Google so big that it can’t see beyond itself. Although, Google undeniably has a culture of innovation, it simply hasn’t been able to produce game changing trends on the internet, well ever since it came up with it’s search engine. However, being as big as it is, it is simply enough for Google to invest in those ever evolving trends to make a significant impact on those trends. Case in point, Google’s Real-Time Search. Although the real-time web has been evolving over the last year or two, Google’s entry into this market could potentially be game changing. Last week Google unveiled its Real-time search capability. This means if I typed in “Climate Copenhagen” I could potentially get information on exactly what was happening with the summit at Copenhagen at any given moment. Ofcourse, I didn’t search that, but I did search “Christmas Shopping Deals”. I still had better success executing a standard search – see image below.

Real-time Search Results

Standard Search Results

The feeds currently point to Twitter, Craigslist or other real-time content sources and now mostly produce meaningless results (as seen from the searches above). However, if you make an assumption that this real-time content will become more relevant over time, you could see how potentially Google’s Real-time search could provide anyone and everyone all the information they ever needed as it was happening. In order for this to happen Google working with others such as Twitter, Foursquare, etc will need to figure out an effective way to weed out noise.

Artwork/Thumbnail by dullhunk on Flickr

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